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WSF Appoint Leading Bid Consultants VERO Communications

Following the IOC’s announcement that Squash is on the shortlist for Olympic inclusion in 2020, the WSF today announces that it has appointed VERO Communications to be its Bid Management Company.

Commenting on VERO’s appointment, WSF President N Ramachandran said:  “I am delighted that we have reached agreement with VERO for them to be our Bid Management Company and communications advisers and we look forward very much to working with VERO Chairman Mike Lee and his colleagues in trying to realise our long-held goal of Squash becoming a Summer Olympic medal sport from 2020.

“When we met Mike, we felt straight away that he understood our sport and our ambitions.  VERO have a tremendous track record in assisting bidding cities and sports so Squash will benefit immensely from drawing upon their experience and knowledge.”

Mike Lee OBE, VERO Chairman, added: “We are thrilled with this appointment.  Our aim is to help Squash put forward a compelling case to the IOC Programme Commission and wider Olympic Family on why the sport would be a fantastic addition to the Games.

“There is a long road ahead in the campaign but we are excited by the challenge.  Working with President Ramachandran and the WSF team, we will do all we can to help ensure that the voice of Squash is heard all the way to the IOC Session in Buenos Aires in September 2013.”

About VERO: VERO has extensive experience in the world of sport and successfully advised the International Rugby Board in its campaign to get Rugby Sevens on the Olympic Sports Programme; PyeongChang in its bid to host the 2018 Winter Games; Rio in its bid to host the 2016 Summer Games; Qatar in its bid to host the 2022 FIFA World Cup; and Glasgow in its bid to host the 2015 World Artistic Gymnastics Championships. For more details on VERO please go to www.verocom.co.uk

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