Racketball Becomes ‘Squash 57’ In Global Rebranding
30 August 2016
Racketball, a form of squash sport played on a squash court which has grown significantly in popularity in England and has begun to take hold elsewhere, will be rebranded as Squash 57 in an initiative spearheaded by the World Squash Federation.
It was earlier this year that the WSF, in partnership with England Squash, signposted a change of name for the game, which is played with a larger ball and a shorter racket. The new name focuses on the key difference to squash – the larger ball, which has a maximum diameter of 57mm (compared with 40mm for a squash ball).
The game is a popular introduction to squash and can keep generations of players fit and active, and playing on court well into later years.
Following consultation including a questionnaire to more than 20,000 England Squash members, focus groups, and consultation with other stakeholders including international federations and equipment manufacturers, the new name has been selected.
The rebrand will ensure that the game is seen as part of the squash family, whilst also eliminating any confusion with ‘racquetball’, a primarily North American game played on much larger courts with no tin and a different type of ball.
WSF Chief Executive Andrew Shelley said: “There is no doubt that the game, already popular in England with 12,000 weekly participants, will grow to complement squash in many other countries.
“Whilst current players will doubtlessly still call Squash 57 by its old name, the change has formally been made. As it grows, Squash 57 will be seen more clearly as a discipline of squash, and may even give us greater chance of adding it to major events such as the Commonwealth and other major Games in future.”
England Squash CEO Keir Worth added: “We support the WSF’s position and hope that an increased synergy between squash and Squash 57 will broaden appeal and create a stronger playing community. We are excited to be working in partnership with the WSF and will drive Squash 57 to the widest possible audience.”
The game will become Squash 57 from 1st October and the Squash 57 registered logo, which is available for product and general use, is shown above (and available in higher-res by request).